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Irina Ponomareva Articles

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About the Author:

Name:  Irina Ponomareva

Irina Ponomareva has been a practising SEO consultant since 2004. She joined Viscomp, a Russian web design agency, in February 2008.

Find out more at http://www.viscomp.ru/

  Good and Bad Clients: an SEO's Point of View

I have been in this industry for a few years now and I have had everything that goes with it: good experience and bad experience, joy and disappointment, days of frustration and ho...

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By: Irina Ponomareva

  Why It Is Wrong to Concentrate on Particular Rankings

For years and years SEO has been perceived as an art of acquiring rankings in the search engines for certain keywords. Well, it's true, of course, but only up to a point. I believe...

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By: Irina Ponomareva

  What to Do if You Suddenly Lose All Your Google Rankings

A few days ago I received a request from one of my former clients: to find out why exactly the Google rankings for his site so drastically dropped and didn't come back even a month...

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By: Irina Ponomareva

  How I Make an Assessment of a Website for SEO

Very often website owners wonder what exactly is wrong with their websites in terms of SEO. They could have easily fixed the errors all by themselves, but the lack of specific SEO ...

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By: Irina Ponomareva

  How to Spend Your SEO Budget

These days, if you would like to have a quality, professional-looking site, you can't neglect the SEO factor. Being friendly to the search engines has become a must. But how do you...

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By: Irina Ponomareva

  Confusing Navigation - the Worst Enemy of Web Usability

How many times have you looked hesitantly at a website you have just come across, wondering where to go next? Basically, if the navigation of the website is confusing, all other ef...

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By: Irina Ponomareva

  What Makes a Good Search Engine Optimiser?

SEO is believed to be an easy profession. At first glance, it really is, which is probably why the number of various SEO specialists, SEO professionals and SEO experts is growing d...

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By: Irina Ponomareva

  SEO and Usability

SEO, as we know, is the science of making sites the best they can be for the search engines. Usability is all about making sites the best they can be for human visitors. Consequent...

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By: Irina Ponomareva

  SEO and Web Design

When we talk about the relationship between SEO and web design, it's usually the technical part of the website design art that's relevant, not the visual part (though certain aspec...

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By: Irina Ponomareva

  SEO and Copywriting

SEO and web copywriting are often mentioned together; so often, in fact, that whenever SEO is mentioned we think about SEO copywriting first and other aspects of SEO second, as if ...

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By: Irina Ponomareva

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