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Irina Ponomareva Articles

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About the Author:

Name:  Irina Ponomareva

Irina Ponomareva has been a practising SEO consultant since 2004. She joined Viscomp, a Russian web design agency, in February 2008.

Find out more at http://www.viscomp-dev.com/

  Keeping Your White Hat Clean

How Often to Check Your Outbound Links Nowadays, having a website is becoming a tremendous responsibility. If you own a website, you need to do at least the following things, and ...

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By: Irina Ponomareva

  What Is Spider Friendly and What Is Not

If your website doesn't comply with the basic rules of search engine friendly web-design, then all your attempts at achieving any success in the engines will be a waste of time: no...

continue reading What Is Spider Friendly and What Is Not

By: Irina Ponomareva

  301 Moved Permanently: How to Use It Correctly for SEO

"301 Moved Permanently" is one of the server-side redirects and is an integral part of HTTP/1.1 (Hypertext Transfer Protocol). A complete description of the protocol can ...

continue reading 301 Moved Permanently: How to Use It Correctly for SEO

By: Irina Ponomareva

  Avoiding Bad Neighbourhoods: How to Link Out Safely

As far as achieving better SEO results is concerned, the reality these days is that knowing how to detect sites that use spammy SEO techniques is becoming more important than knowi...

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By: Irina Ponomareva

  White Hat Linking

SEO and link building always go side by side. From the earliest days of SEO, even before it had a name, people studying the search engines' behaviour noticed that the number of lin...

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By: Irina Ponomareva

  A Few Secrets of Effective SEO

Search Engines are the most effective tools for bringing traffic to websites. The searcher uses them to find a source of information or a service. The owner of the site that contai...

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By: Irina Ponomareva

  SEO, Spam, and the Confusion

Are All White Hats Equally White? In my previous article, SEO, Spam, and the Controversy, I mentioned search engine spam and the harm it does, explained why white hat SEO is often...

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By: Irina Ponomareva

  SEO, Spam, and the Controversy

Ethical SEO Issues Further Discussed Some recent hot discussions about the same old White Hat vs. Black Hat SEO theme have been - quite unexpectedly - very enlightening, and have ...

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By: Irina Ponomareva

  SEO: The Importance of an Ethical Approach

It is, of course, always preferable to deal with an ethical practitioner, no matter what the business in question is. But SEO, by its nature, is one of the most sensitive industrie...

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By: Irina Ponomareva

  Good Web Statistics

How to Measure the Success of Your Site Before you start... When you are considering starting an SEO/SEM campaign for your or your client's web site, what should you pay attentio...

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By: Irina Ponomareva

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