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  SEO and Usability

SEO, as we know, is the science of making sites the best they can be for the search engines. Usability is all about making sites the best they can be for human visitors. Consequent...

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By: Irina Ponomareva

  SEO and Web Design

When we talk about the relationship between SEO and web design, it's usually the technical part of the website design art that's relevant, not the visual part (though certain aspec...

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By: Irina Ponomareva

  SEO and Copywriting

SEO and web copywriting are often mentioned together; so often, in fact, that whenever SEO is mentioned we think about SEO copywriting first and other aspects of SEO second, as if ...

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By: Irina Ponomareva

  Keeping Your White Hat Clean

How Often to Check Your Outbound Links Nowadays, having a website is becoming a tremendous responsibility. If you own a website, you need to do at least the following things, and ...

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By: Irina Ponomareva

  What Is Spider Friendly and What Is Not

If your website doesn't comply with the basic rules of search engine friendly web-design, then all your attempts at achieving any success in the engines will be a waste of time: no...

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By: Irina Ponomareva

  301 Moved Permanently: How to Use It Correctly for SEO

"301 Moved Permanently" is one of the server-side redirects and is an integral part of HTTP/1.1 (Hypertext Transfer Protocol). A complete description of the protocol can ...

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By: Irina Ponomareva

  Avoiding Bad Neighbourhoods: How to Link Out Safely

As far as achieving better SEO results is concerned, the reality these days is that knowing how to detect sites that use spammy SEO techniques is becoming more important than knowi...

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By: Irina Ponomareva

  White Hat Linking

SEO and link building always go side by side. From the earliest days of SEO, even before it had a name, people studying the search engines' behaviour noticed that the number of lin...

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By: Irina Ponomareva

  A Few Secrets of Effective SEO

Search Engines are the most effective tools for bringing traffic to websites. The searcher uses them to find a source of information or a service. The owner of the site that contai...

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By: Irina Ponomareva

  SEO, Spam, and the Confusion

Are All White Hats Equally White? In my previous article, SEO, Spam, and the Controversy, I mentioned search engine spam and the harm it does, explained why white hat SEO is often...

continue reading SEO, Spam, and the Confusion

By: Irina Ponomareva

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