Submitted on: 04/17/2007
People refer to a duplicate content penalty over and over. Here and in other forums. Personally I do not think there is a penalty for duplicate content.
I do think the SEs filter duplicate content, and they should. If you have two or more pages that have near identical content, the SEs will likely pick one page and ignore the other. Many people call that a penalty. I don't.
For a e-commerce site, duplicate content is a curse that is hard to avoid. There are only so many ways you can describe a round widget.
On the other hand a lot of people think they can build different web sites, with near duplicate content. Doesn't work most of the time. It might for a little while, but at sometime the SEs will pick one page of the site, and drop the duplicate page on the other site.
Although duplicate content on the same site may be hard to avoid, there is no reason to build different sites, with duplicate, or similar content.
When someone builds more than one site with the same content, they are probably doing that to game the SEs. If the SEs figure that out, and they probably will, then you might get a penalty for duplicate content. I think when you try to game the SEs you deserve a penalty when you get caught.
About the Author:
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Name: Connie Shelton
I\'m a Super Moderator at the IHY forums. I\'ve been involved in e-commerce since 1999.
Spam-Whackers blog is more of a hobby site, which displays my dislike of all kinds of web spam.
Find out more at http://www.spam-whackers.com
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