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View Full Version : Only cloaking is spam? #2


DanK
20-11-2001, 08:08/08:08AM
Long live the thread... well, maybe not. [not - I've split it to maintain structure - Alan] The problem with your view of cloaking is that you are trying to say that only one of the things you can do with cloaking is cloaking, and that the rest have their own completely distinct names, when cloaking is the general word, and IP delivery agent based delivery etc are all different forms of cloaking.

And the other problem I see with your stance on cloaking (regardless of the definition).
The not so hypothetical... hypothetical situation #1.

You're happily running your advertising based web site during the middle of the worst advertising slump in online history ever... suddenly different companies are trying different things to make a buck... confident that out there somewhere advertising money still exists (because it does)... and one of them says why don't we create a product that puts yellow links on peoples pages that we control... webmasters say OH ****!!! (pick any 4 letter word you want for the asterisks) and begin looking for ways to keep this from being done on their pages, after about a week of discussion and finding out that opting out isn't possible, another company (SearchKing.com for those keepin track of history) comes up with a way to disable top text, whirlywiryweb.com comes up with a way to detect the presense of top text, another person bases an ezula killer type script off of searchkings and releases it and so on. Well, all's fine... something can be done... but wait, some engines consider anything that might be a redirect to be spam, despite the fact that there are legitimate uses for a redirect, and some of these fixes rely on redirects or people perceive them to (I know, I've had a few mails about the searchking hosted script where people didn't want to run it because it might anger search engines). Now you are left with a choice, show the engine something you think is going to cause trouble but is there for a legitimate reason, or don't show it to the engine using cloaking based on the IP's of known spiders to prevent them from seeing something they are likely to interpret wrong.

If you think it's unreasonable to believe a spider will misinterpret a javascript redirect you probably haven't done much programming, javascript is a fairly free form langauge and there are a hundred ways to write a redirect that is conditional and may not even be used for the bulk of the people entering the site, it might rely on a certain class being installed on the machine, but it's unlikely that a search engine that considers all forms of redirects to be spam will have the capability to determine if the redirect is useless. It's a little ironic that you'd have to use cloaking which an engine might consider spam, to hide from the engine something legitimate like a redirect used to send people infected with toptext to a page warning them about it, because an engine will most likely consider a redirect spam too. So now you are stuck between scumware and an engine, allow your site to be raped by thieves, or use technology in a legitimate way and run your business...

ihelpyou
20-11-2001, 08:31/08:31AM
Dank,... until the scumware gets widespread, I certainly would not worry about it yet. I would worry about the engines as they are the ones to deliver long term traffic that is targeted. Besides, If and when the scumware does get widespread, you can bet your boots that some large dotcom like Google will step in and say HEY, wait a minute scumMeister, .... WE are going to court! One court case will put an end to that nonsense anyway.

Alan Perkins
20-11-2001, 08:45/08:45AM
DanK, you have got it the wrong way round.

IP Delivery, Agent-Based Delivery, personalised delivery ... all of these things mean something in the world outside of search engines. Cloaking only means something in the search engine world.

some engines consider anything that might be a redirect to be spam
Have you read the White Paper on Spam Classification (http://www.ebrandmanagement.com/whitepapers/spam-classification/) I keep referring to? Because it is on your side. It specifically states that redirects are not necessarily spam.

Without knowing the details, it appears that the problem is you are using the word "cloaking" when that isn't what you mean. The simplest solution would be to put your JavaScript redirect in a .JS file, and exclude the .JS file with robots.txt. Or even (more risky), to use agent-based delivery to see if the agent is capable of JavaScript, and only insert JavaScript if it is. The question is, what do human visitors who don't have JavaScript (and therefore aren't redirected away) see?

chopsticks
10-12-2001, 00:37/12:37AM
without going into too much detail on why cloaking isn't really worth a rat's patootie (and yes, i've used it, still use it -- mostly to hide my code from curious SEO'ers!)...

g00gle doesn't follow frames.. nor does g00glebot accept cookies.

so go figure. (reads DOC files, PDFs, and now FLASH... but doesn't bother with cookies or frames. gotta luv that g00glebot!! ohhhh, give me a backrub!!)


-chopsticks

Alan Perkins
14-12-2001, 13:12/01:12PM
Hi chopsticks

Respect to you. From your other posts around here I think you understand completely what you are doing, and choose to do it. I understand completely what you are doing, and choose not to do it.

The purpose of the White Paper is to assist others in understanding completely what cloaking is, so they can choose from a position of knowledge whether to do it for themselves or not. That's all.

As for frames ... wasn't aware GoogleBot had a problem following those. Of course, they cause big problems when people click through and land in an orphaned frame. There's a solution to that problem on the Search Mechanics site here (http://www.searchmechanics.com/learn/srf/) - one that would also allow Google to crawl your framed site!

Cookies are a big problem for all robot writers. A robot traverses your site in random order over a wide time span, not a single "session". There is no "standard" for cookie implementation, so how could a robot know for sure what to do with a cookie? It varies on a site-by-site basis. Many clients (not just SE spiders) do not accept cookies, so the problem really lies with the Web site that can't be navigated without them.

Now, what's a "patootie"? :)

SubmissoR
14-12-2001, 15:46/03:46PM
Ever see that old TV sitcom"Mel's Diner?"

One of the waitresses would always say "Kiss my patootie!" to Mel.....:D

Alan Perkins
14-12-2001, 16:36/04:36PM
Thanks for that, SubmissoR. It's one that never made it across the pond.

But now I know what to say to Mel...

Hasenfefer
14-12-2001, 17:02/05:02PM
no, no, it was, "kiss my grits" not patootie!!! :D

Alan Perkins
14-12-2001, 18:24/06:24PM
I'll mix 'em up for him :)