The Pitfalls of PPC

[ihelpyou]

A good read about how your paid listings could hurt.

http://www.wired.com/news/business/0,1367,44901,00.html

[JuniorHarris]

Very interesting read, I suppose one should always be wary of illegitimate clicks...it's especially painful to be charged per click. I have read several complaints concerning new traffic which suddenly shows up as a sites new number 1 referrer...I imagine it's a constant battle against the script kiddies and the illegitimate click defense team. The sad fact remains that the defense teams for PPC's are constrained by physical and finical resources, whereas the kiddies are only limited by their imagination and creativity for beating the system as well as their competitor!~:eek: