'interest' rating?

[lifeislife]

How should I interpret the 'Interest' bar at the bottom of my ad as it shows up on google AdWords?

[Dan0]

It's related to your ad's click-through rate for the search terms used. The higher the click-through rate, the higher the interest.

[Curious_Mark]

Hi DanO, can ask you this. Have you ever found a correlation between using the search phrase/term in the title, and the interest bar? I thought there was a decent connection between them? Do you think it is factored into the interest rating along with the CTR?

:)

[Dan0]

I know that using the search term in the title increases CTR. Dunno about the rest of that.

[roitracker]

The interest bar is an indication of the ads CTR (ie. "interest"). A full green bar indicates a CTR of >1%.

[Curious_Mark]

Hi roitracker, are you very confident in that, or do you feel it may be as I am thinking, a combination of CTR and title/keyphrase inclusion?

Thanks.

:)

[Dan0]

from Google (https://adwords.google.com/select/glossary.html):
Interest Bar - The interest bar appears at the bottom of your ad and reflects your ad's clickthrough rate.

[Curious_Mark]

Thanks DanO, I had read that before, but I had still felt there was more to it than just that. Well now I know the answer definitively.

:)