Adsense vs Overture

[Asher]

I haven't ventured into the realm of PPC yet, right now is the research phase. Which PPC seems to be the better value, Overture or Adsense? It seems like I can get quite a few of my keywords in the top 3 in Overture for .15 a click, but Google's got a lot of muscle behind it. What's the general concensus?

[Bernard]

Just to clarify, AdSense is Google's affiliate or CTA program (for listing PPC ads on your site). AdWords is the name of their PPC program where you can advertise your wares/services.

Overture has some very good distribution partners in MSN and Yahoo. Google offers exposure to Google and Ask Jeeves. Both programs offer distribution to a host of other minor (IMHO) partners.

Which search engines are your customers likely to be using? Both programs can compliment one another if the cost/ROI works.

I just wish Overture would stop supporting the Gator corporation (they syndicate ads to Gator's SearchSpot search engine). :soapbox: