Page Titles

[MazY]

MMT's earlier post regarding MarkyMark's new found fame, got me to thinking...

Usually, I don't include my company name in page titles, not even at the end. I notice you do, MMT. (Not that I've been looking, you understand.)

What interested me was the fact that in the article highlighted by MMT, his company and MarkyMark's were mentioned by name.

So, I'm getting to thinking now, surely I ought to start popping my company name in the titles. After all, it's only 6 characters taken up.

This, I am thinking, will help people when doing multiple engine searches. Along the lines of "Hmm. they must be quite good, I saw them on the other ones too."

Any thoughts? Especially from MMT.

[Hope]

Mazy, I can tell you that putting your company name in your description helps with branding. We have the name in the title of EVERY page (6000). It helps.

[MazY]

Thanks Hope. That's the kind of feedback I was looking for.

Obviously, I don't know your particular scenario but I try to restrict my title length to 64 characters so that it appears in all engines without the (...)

Given that my company title is 7 characters and I generally want to apply the term UK in too, anyone see me having any ranking problems?

I'm just fishing for thoughts really before I make a sweeping change. But I am mindful of the fact that I am giving almost 0 branding at the moment and that is not right.

[ihelpyou]

You are right about the branding, but not sure about your ranks because anything you "addon" to the title will delute your keyword phrases in that title. Might be a small thing and may not affect ranks, but then again, it may.

[Kal]

Some of my clients insist on putting their company name in their title tags (due to legal/marketing reaons usually). So when that's the case I always put it at the very end of the tag.

To be honest, it doesn't seem to affect rankings very much, perhaps because I usually sacrifice a lesser important keyword to save space while doing so, therefore the major keywords aren't diluted any by extra characters?

Mazy - why don't you try it on a couple of pages and track any ranking changes for a month or so?

[MakeMeTop]

>This, I am thinking, will help people when doing multiple engine searches. Along the lines of "Hmm. they must be quite good, I saw them on the other ones too."

Yes - this does work.

However, putting a company name in the title is something that I don't recommend to clients usually. However, it can work if you are establishing a brand through other means. I was amazed to see that 'makemetop' actually shows up on WordTracker (albeit about 2 a month)! But I do get about 5-10 people a day searching on it according to my logs.

SEO is a peculiar area where it is good to get your name known, if possible, as I know that potential clients search across several search engines before coming up with their short list of people to contact. Having the MMT name appear regularly sticks in their minds (I hope) so I try and exploit this where I can. Viral marketing via various fora helps as well. If the name starts appearing on several engines then it seems that people subconsciously start scanning the page for it as they search. This is why I don't seem to suffer that much when I dissapear from Google. I'm still on the page in AdWords and only seem to lose about 30% of my standard Google traffic - which has never been more than 20% for my site.

So bottom line is it can work - but you need to be sure that it will have some meaning if people see it. Try it in your description tag first rather than dilute the title. But if it is short (and MMT is) then you can put it at the title end - never the beginning :)

[MazY]

Thanks, Guys.

Wise words, as per usual, MMT and along the lines of what I was starting to think to myself.

Will give it a try and see what develops. Thanks again...

[kneelsit]

Hi Mazy I would definitely add it.

Waay back in 97 when I first submitted to Yahoo I was told
to include my Company name in the title by one of their editors. Naturally I immediately rushed out and registered
a new name "Adjustable Seating". which places me well in any of the SE alphabetical lists.

So yeahh go for it