OptWizard
17-01-2002, 14:55/02:55PM
Just received this from GOTO i mean OVERTURE
Dear OvertureT Advertiser:
Given our commitment to providing a world-class search experience, it is important that we provide highly relevant search results to our users. High user satisfaction increases our ability to expand agreements with leading partners such as Yahoo!, America Online, and MSN, which results in more quality leads for our advertisers. We have also found that highly relevant search results help our advertisers receive much higher clickthrough and conversion rates.
As a result of our commitment to relevancy, we are revising our existing Listing Guidelines. Beginning on January 21, 2002, all new search listings for the U.S. Marketplace must meet the following guidelines:
Direct Path:
The URL listed in the search result must take the user directly to the specific content page that qualifies the site for the search term. Sites may no longer direct users to their home page, or require users to search for content by having to click deeper within the site.
Description Quality:
Titles and descriptions must be well-written, objective, clear, and concise. Using superlative words, such as "best," "biggest," or "lowest" are no longer acceptable.
Location-Specific:
Location-specific sites may bid only on location-specific terms. Therefore, advertisers whose services can only be rendered or delivered within a certain region will have to specify that region in their terms, titles, and descriptions.
We will begin reviewing existing listings on February 1, 2002 to ensure compliance with these guidelines. Additional information will be sent to you prior to this review.
If you would like specific examples to help you further understand these guidelines, please visit http://www.overture.com/d/about/advertisers/usrelevancy.jhtml. If you have additional questions, you can contact one of our Platinum Club consultants at 1-866-255-0109.
Sincerely,
Dan Scholnick
Vice President, Customer Operations
Dear OvertureT Advertiser:
Given our commitment to providing a world-class search experience, it is important that we provide highly relevant search results to our users. High user satisfaction increases our ability to expand agreements with leading partners such as Yahoo!, America Online, and MSN, which results in more quality leads for our advertisers. We have also found that highly relevant search results help our advertisers receive much higher clickthrough and conversion rates.
As a result of our commitment to relevancy, we are revising our existing Listing Guidelines. Beginning on January 21, 2002, all new search listings for the U.S. Marketplace must meet the following guidelines:
Direct Path:
The URL listed in the search result must take the user directly to the specific content page that qualifies the site for the search term. Sites may no longer direct users to their home page, or require users to search for content by having to click deeper within the site.
Description Quality:
Titles and descriptions must be well-written, objective, clear, and concise. Using superlative words, such as "best," "biggest," or "lowest" are no longer acceptable.
Location-Specific:
Location-specific sites may bid only on location-specific terms. Therefore, advertisers whose services can only be rendered or delivered within a certain region will have to specify that region in their terms, titles, and descriptions.
We will begin reviewing existing listings on February 1, 2002 to ensure compliance with these guidelines. Additional information will be sent to you prior to this review.
If you would like specific examples to help you further understand these guidelines, please visit http://www.overture.com/d/about/advertisers/usrelevancy.jhtml. If you have additional questions, you can contact one of our Platinum Club consultants at 1-866-255-0109.
Sincerely,
Dan Scholnick
Vice President, Customer Operations