accent or no accent for spanish KW

[loki]

i've searched on the spanish espotting for keyword variations on 'inglés'

all their suggestions are variations of 'ingles' (no accent over the e).

i'm not sure what to read into this; is the accent effectively ignored, if so, by SEs or just espotting.

should i be optimising for inglés ingles or both?

(few spanish speakers would ever spell inglés without the accent, unless their keyboard wasn't setup for spanish and they didn't know the shortcut).

[Bernard]

I think you answered you own question. Which demographic are you targeting, English or Spanish? If English, optimize for e. If Spanish, optimize for é.

[loki]

i don't think it's english speakers that are producing the ingles results.

here's an example of the espotting results:

ingles 241257
cursos ingles 493105
curso ingles 71251
ingles inglaterra 11926
academia ingles 3963
aprender ingles 3795

no way are english speakers creating this.

ps target audience is spanish.

[Bernard]

If the product or service you are promoting is a language course, I would use the proper spelling (with the accent). While optimizing for the unaccented spelling might bring more traffic, I would be concerned that it reflects poorly on the company given the field!