$20 minimum spend on Overture

[udcruises]

I understand that Overture has a minimum spend per month of $20 on your account. What I dont know is it $20 minimum per keyword in your account or $20 minimum for all the keywords combined that you bid on in your account? I am trying to budget this out before I start bidding. Any other advice on bidding on Overture anyone? I have very popular keywords like discount cruises, cruise specials etc. that go for alot & I have a very minimal budget so I dont want to drain my account to fast. Any tips?

[ihelpyou]

hey udcruises, Others with experience will reply also.

I do know your terms you list will go for high bids. You should try to target less popular and more focused phrases that will be less per click. The more targeted they are to your site, the more conversions you should have from the visitors on the term.

As far as the minimum, others can reply to that as I have not used Overture.

[buckworks.com]

The $20 is for your total spending, on all keywords.

First advice for Overture is to be prepared for rejection. They are making strange decisions these days about what qualifies as "relevant," and they're almost certain to reject a page if they spot affiliate links on it. If you're selling your own services you should be okay, though.

The other thing, even more important, is to be very conscious of what your new traffic will be worth to your bottom line. Example: if it generally takes a thousand visitors for you to make a hundred dollars profit, your average visitor is worth 10¢. You'd have to set your bidding limit somewhat below that to end up with money in your pocket. If your bidding limit puts you in umpteenth place for this or that term, so be it. At least whatever traffic you get will pay for itself. Resist the urge to bid too high!

Invest some time with Overture's keyword suggestion tool or WordTracker, to find additional search phrases for your bidding list. Often other advertisers overlook less busy terms, which means a good rank is cheaper. The beauty here is that multi-word search phrases tend to be the best targeted, so even if the traffic count is low, the quality is good. The more of those you can find, the better.

A few thoughts from Manitoba,

Elisabeth Archambault

[ihelpyou]

Thanks for that Elisabeth. Good post!

[udcruises]

Thanks for the info. I think I will start out low & see what my traffic is and then I can always bid higher.

[buckworks.com]

You might be interested in this article:

http://buckworks.com/articles/pay-per-click-search-engines/index.html