Info Direct Form Overture

[BidRank]

Thought this might clear some things up. Here is the Overture "party" line:

"The increased frequency of automated bidding by third party vendors presents a potential risk to our internal systems and the performance of the DirecTraffic Center®. We have also had numerous complaints from many of our advertisers who believe that these tools provide an unfair bidding advantage to advertisers who still manage their bids manually. We have
therefore decided that these companies must be authorized by Overture and agree to appropriate usage limits in order to offer automated bidding to our advertisers. We feel this will retain the integrity of our systems, while allowing all advertisers to bid fairly in our marketplace.

Although Overture requires third party bidding tool vendors to be licensed with us, we do not endorse or recommend a specific vendor. We currently have issued licenses to the following third party vendors: BidRight, .... Alternatively, you can use our Premium Bidding tool found in the DirecTraffic Center® at
https://secure.overture.com/s/dtc/center/managebid/index.jhtml.

Please do not hesitate to contact us if we can be of any further
assistance.

Sincerely,

xxxxx
Overture

[ihelpyou]

Yep. That only makes sense to me. Thanks for sharing!

[Kal]

Good info BidRight, thanks! :thumb:

[BidRank]

Here's more "copy" from Overture I received today. These are blurbs they use in their autoresponses to questions about the agreements.

We currently have issued licenses to the following third party vendors:

BidRight, ... Alternatively, you can use our Premium
Bidding tool found in the DirecTraffic Center at
https://secure.overture.com/s/dtc/center/managebid/index.jhtml.

It is not our policy to discuss the specifics of our agreements with third parties, however, licensed third party vendors have agreed to limit their daily number of automatic bid changes for Overture advertisers.

Authorized vendors may continue to make unlimited manual bid changes for our advertisers. In addition advertisers may also make unlimited bid changes using the DirecTraffic Center.

[Kal]

Is there any sort of press release regarding the 3rd party provider agreements? I want to include it in my newsletter today, but I couldn't see the info at Overture. thanks

[BidRank]

There is no press release from Overture right now. There is an article that I will post once it becomes public (it is circulated to subscribers first). The information I'm posting is actually the email autoresponse and is official Overture policy.

Alan