JohnC
16-12-2005, 09:44/09:44AM
I received this email this morning ...
Dear Advertiser,
A new look is coming to the Yahoo! search results pages that will translate into more clicks for your listings. On January 18th, Yahoo! will debut a streamlined design that will make the search results displayed on Yahoo! even easier for consumers to read. Our research has shown that by improving the search experience in this way, advertisers can generally expect to see an increase in clicks, while maintaining their conversion rates.
How this change impacts your listings:
* Yahoo! will display shorter descriptions for Sponsored
Search listings
* You don't have to make any changes to your listings; they'll
be automatically shortened for you when displayed on Yahoo!
* If you'd like to optimize your listings for Yahoo!, begin
your description with one short sentence that includes your
keyword and focuses on your most important information in
the first 70 characters
* Over time, we will fine tune the exact character count that
we believe works best for advertisers and search users
* Most of our partners, including MSN, CNN, ESPN and Infospace,
will still display longer descriptions for your Sponsored
Search listings, though the exact length may vary from
partner to partner
Yahoo! is taking this step to improve the search experience for its users. By continuously focusing on delivering highly relevant search results in a user-friendly format, Yahoo!
also gives you the best possible platform for reaching customers interested in what your business provides.
Sincerely,
Your Partners at Yahoo! Search Marketing
It will be interesting to see the new format...
Dear Advertiser,
A new look is coming to the Yahoo! search results pages that will translate into more clicks for your listings. On January 18th, Yahoo! will debut a streamlined design that will make the search results displayed on Yahoo! even easier for consumers to read. Our research has shown that by improving the search experience in this way, advertisers can generally expect to see an increase in clicks, while maintaining their conversion rates.
How this change impacts your listings:
* Yahoo! will display shorter descriptions for Sponsored
Search listings
* You don't have to make any changes to your listings; they'll
be automatically shortened for you when displayed on Yahoo!
* If you'd like to optimize your listings for Yahoo!, begin
your description with one short sentence that includes your
keyword and focuses on your most important information in
the first 70 characters
* Over time, we will fine tune the exact character count that
we believe works best for advertisers and search users
* Most of our partners, including MSN, CNN, ESPN and Infospace,
will still display longer descriptions for your Sponsored
Search listings, though the exact length may vary from
partner to partner
Yahoo! is taking this step to improve the search experience for its users. By continuously focusing on delivering highly relevant search results in a user-friendly format, Yahoo!
also gives you the best possible platform for reaching customers interested in what your business provides.
Sincerely,
Your Partners at Yahoo! Search Marketing
It will be interesting to see the new format...