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ihelpyou
03-05-2006, 19:45/07:45PM
http://outofmygord.com/archive/2006/05/03/YouGettheSEOYouDeserve.aspx

This was brought to my attention. I really like the blog post by Gord, but disagree with some of the main points he is making.

While I do agree that some potential clients out there are why we have many blackhat SEO's in this industry, I refuse to believe that our industry is not responsible for the clear lack of education so it's clients like in the article who don't feel they "need" to use search engine spam to begin with.

I also disagree with his premise that the tougher industries basically have to spam.

It's a matter of the SEO who should be acting as a Professional and teaching that client that spam "does not pay" in the long run. I feel it's OUR fault that there are people out there who feel they need to spam in the first place. The idea that blackhats only exist in the industry because of some client's needs is "not" the way to think at all.

If our industry did not put "some" spammers on a pedestal and cater to them in many ways, those spammers would not be a part of 'our' industry to begin with. They would be completely underground. As it is, they are far from underground as our industry gladly sells them advertising and gladly back slaps lots of them. That is "our" industry's fault. Not the client's.

There are so-called whitehats who actually refer client's to blackhats for a referral fee. Now tell me if that isn't unethical? Of course it is. Why would a whitehat do that instead of simply trying to teach that client that he doesn't have to spam? Either that, or just walk away. No reason I know of to refer that person to a blackhat.

In the case of traffic power; they are a known spammer in the worse way. If other places out there had given plenty of warnings about this firm along time ago,... when this place did, many other clients would not have been taken by them to begin with. This is exactly my point.

Comeran
05-05-2006, 20:37/08:37PM
Great article Doug!

I agree with what you are saying on this whole subject.

I take a LOT of time educating my clients, and if you really think about it the way to organic "whitehat" SEO is so easy to understand.

Make your site the best in it's niche. Add pages and content that visitors of that niche would want to read. Make it so great that everyone tells their friends, and suggests your site. People link to you for free because they used and love the site. SE's want the best sites to be at the top, so the best way to get to the top and stay there is to become the best.

That makes perfect sense and should be easy for everyone to understand.

As for sending clients to blackhats, I tell all of my clients about them, and give them a list of other SEO companies so they can go and see what they offer and what they say, most of those clients end up laughing at the blackhat sites promising #1 rankings within a week since they have worked on their site and know the way that things work.

Good busienss brings good clients, I think we need the bad business to take all of the bad clients that want everything now for really cheap. They both deserve eachother, let them have eachother :cheers: