i am new to overture marketing

[jameswatt]

i am new to overture yahoo marketing world
i need help from expert SEM,Following are my queries regarding overture

How to cross check the content match type will display on YSMnetwork or partner site?
What is the exact functionality of easy track & where it display log ? What is OVKEY, OVRAW, OVMTC term…

I have 2 categories in my overture a/c
Cat 1 having 69 keywords
Cat 2 having 31 keywords
Now when I checked “manage Listing tab” for CAT1, I can see fields like"URL"
The fifth field URL displays simple URL like www.mydomain.com/index.html for landing page while I have “on” Easy track functionality

But when I checked CAT2 I can see the URL field with some parameter appending to my URL like www.mydomain.com/index.html? Src=overture

Can any one tell my why is it so? I have already on Easy track option
Any guess from expert ….

In Overture, How I can identify my current revenue status ?

How to bifurcate search impressions from yahoo & network impression of sponsored search. ?

last but important how to improve ROI currenlty my main keywords has 300 daily impression but getting only avg click 3 not conversion ....
help me to improve my a/c performane

thanks

[ihelpyou]

It sounds like you should have someone do your campaign for you. I doubt we can help you.

You are asking how to improve your ROI, but are not letting us see your site or your landing pages. Would you like us to guess?

[jameswatt]

as i said i an new to overture marketing
i have not setup my overture a/c so that can u tell me the answer of above query

how can i see appended url for other category not for first one
also about to improve ROI
can i PM u for my domain url

[ihelpyou]

Not me, but you may be able to ask someone else in here if you can send them your url.

[Supriya]

Hi there,

I would like to clarify your doubts here

1. the url which says src=overture is to track the sales and all the sales coming from ppc (overture) will give you the source of the sale.
Any tracker will give you result only when you have added the code in the url and have placed in the tracker.

If you are getting good impression but not the clicks, the major reason is your title and description not so catchy or may be your position needs to be taken care of......Getting impression says your keywords are being searched so work on the position of your ads, title and description.

! In Overture, How I can identify my current revenue status ?

How to bifurcate search impressions from yahoo & network impression of sponsored search. ? !

Can you elaborate wht u mean to say so that i get clarify these as well.