How to determine ROI for Social Media? Please Help!

[ramki]

Hi,

Now a days Social media is booming like anything. I have few doubts about social media. Please Question are as follows


1. Is Social media is really a good online marketing channel to drive traffic and quality leads?

2. How a business can take advantage from social media?


3. What are the ways and means to followed to drive traffic from social media?


4. How long it will take to drive a good traffic & return from social media?


5. How to determine ROI for social media?

Please Help!

Thanks in advance

[SEFL]

1) No. It's just the latest corporate animal-head-gets-caught-up-its-own-ass-trying-to-chase-its-own-tail (hereafter known as AHGCUIOATTCIOT) logic and rhetoric. It's a fad, and marketing wannabes will inevitably kill it. It's just a question of "when", not "if".

2) By focusing on methods that actually work and letting competitors trip themselves up.

3) The best ones inevitably stem organically from quality content and a lot of happenstance. The ones that are forced inevitably fail because forced socialization (i.e. socialization for non-organic purposes) isn't the way in which humans were intended to interact.

4) Traffic? Not long, if you happen to get Stumbled or Dugg or something similar (I've seen the Stumble effect first-hand, and a mod on here has seen the Digg effect). Return? See my answer to 5).

5) $0.00.

Or, for the more mathematically inclined, $0.00 x lots of looky-loo surfer pseudo-traffic.

In other words...don't waste your time with this crap.

[stacy131]

I agree 100%, it's just a popularity contest, not a sales contest. And it fades more quickly than a black pair of pants out in the sun.

[ihelpyou]

ramki; forget about that stuff. Concentrate on building a great site for your visitors and se referrals will come because of it.

Nine out of ten times I look at a website who has called me asking about the exact same things you are asking about, but see that the actual website is a total mess and needs lots of work. I can tell you from experience without looking at your site, and I'll bet big money your own site needs fixed. No amount of traffic will fix your site.

Social media is just another outlet for the seo industry to grasp and steal your hard earned money. Many of those out there peddling this stuff could not actually fix your site if their lives depended on it.

[ihelpyou]

bump

[ledspotsho]

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