Is it worth it?

[Boof]

Hello,

Has anyone ever used the business.com ppc ads? If so, do you think it has a good conversion rate? Do you think it is more valuable or less valuable than Google Adwords?

Any input is greatly appreciated. Thanks!

[BobBobby]

I have used it (many others as well) and it's not a patch on Google Adwords. While the prices are lower, they generate just above ZIP traffic.

[Connie]

Traffic generated and conversion rates are two different things.

I don't have any experience with business.com. In the past I have used a lot of 2nd tier PPC engines. In my experience the cost was cheap. The cost per click was cheap compared to Google, and back then Overture. On the other hand I saw very few conversions from the 2nd tier engines.

Even if your only spending $25.00 per month if that expenditure does not produce any income, over a period of time it becomes expensive.

The only way to know for sure what your experience will be with any PPC program is to try it.

[BobBobby]

Traffic generated and conversion rates are two different things.
Not when you get no traffic. Both are then zero.

However, no one-size will fit all. The ONLY way to find for sure is to try it. I would guess the most competitive keywords/phrases are quite cheap in the current economic climate.

Google Adwords will allow you to do MANY things no other PPC can offer.