PayPerClickAnalyst.com
03-06-2002, 16:58/04:58PM
DENVER, COLORADO – June 3, 2002 – GO TOAST, LLC, (www.GoToast.com) a leading global provider of pay-per-click search engine optimization and online advertising ROI tracking services, announced today its acquisition of certain assets from Dallas-based ClickPatrol.com. GO TOAST has acquired the ClickPatrol.com service, its customer base and various other related assets including ClickPatrol.com trademarks and associated Internet domain names.
“GO TOAST’s success in helping advertisers manage their online marketing campaigns and reach targeted markets through pay-per-click search engines is unparalleled,” stated Dave Carlson, GO TOAST founder and CEO. “Our client-centric service and serious return-on-investment focus for our advertisers’ dollars has led to our rapid growth and to this transaction with ClickPatrol.com.”
GO TOAST’s industry-leading solutions for advertisers include the capability to efficiently manage and track online marketing campaigns across 19 pay-per-click search engines including Overture (formerly GoTo), FindWhat, and Google’s Adwords Select program. Pay-per-click search engines feed ‘Sponsored Link’ search results for major Web portals like Yahoo!, AOL, Netscape, AltaVista and MSN. Advertisers use specific keyword listings in pay-per-click search engines to drive highly targeted Web traffic to their Web sites.
“The opportunity offered by GO TOAST to help us ensure the highest level of service for our customers was too great to pass up,” said Buddy Teaster, President of ClickPatrol.com. “We are very pleased that we were able to reach this agreement with GO TOAST and we know that Clickpatrol.com customers will be highly impressed with the extensive range of the GO TOAST service offering.”
“The acquisition of these assets from ClickPatrol.com will add substantial revenue to GO TOAST’s business and guarantees that we will continue to spend heavily on research and development, especially in global expansion and further enhancements to our ROI tracking and reporting features,” added Carlson. “We already support European pay-per-click campaigns through major European search engines like Espotting and Overture UK, and we are preparing to move into Asia soon.”
“GO TOAST’s success in helping advertisers manage their online marketing campaigns and reach targeted markets through pay-per-click search engines is unparalleled,” stated Dave Carlson, GO TOAST founder and CEO. “Our client-centric service and serious return-on-investment focus for our advertisers’ dollars has led to our rapid growth and to this transaction with ClickPatrol.com.”
GO TOAST’s industry-leading solutions for advertisers include the capability to efficiently manage and track online marketing campaigns across 19 pay-per-click search engines including Overture (formerly GoTo), FindWhat, and Google’s Adwords Select program. Pay-per-click search engines feed ‘Sponsored Link’ search results for major Web portals like Yahoo!, AOL, Netscape, AltaVista and MSN. Advertisers use specific keyword listings in pay-per-click search engines to drive highly targeted Web traffic to their Web sites.
“The opportunity offered by GO TOAST to help us ensure the highest level of service for our customers was too great to pass up,” said Buddy Teaster, President of ClickPatrol.com. “We are very pleased that we were able to reach this agreement with GO TOAST and we know that Clickpatrol.com customers will be highly impressed with the extensive range of the GO TOAST service offering.”
“The acquisition of these assets from ClickPatrol.com will add substantial revenue to GO TOAST’s business and guarantees that we will continue to spend heavily on research and development, especially in global expansion and further enhancements to our ROI tracking and reporting features,” added Carlson. “We already support European pay-per-click campaigns through major European search engines like Espotting and Overture UK, and we are preparing to move into Asia soon.”