Overture keywords

[malcrob]

I have had quite a few search terms rejected by overture, even though they are clearly related to my site. Does anyone know what they use to check whether a search term is approprriate for a particular web site?

Malcolm

[ihelpyou]

Welcome to the forums Malcolm! :hi:

I know they are very strict now. I don't use PPC but I know you have to lead the link to the exact page your term is referring to, otherwise it will be rejected.

[lurkerlady]

Originally posted by ihelpyou
Welcome to the forums Malcolm! :hi:

I know they are very strict now. I don't use PPC but I know you have to lead the link to the exact page your term is referring to, otherwise it will be rejected.

If you don't use PPC, what search engines are you recommending these days? I read back a ways and saw that you don't use yahoo?

[searchenginemarketing4u]

Hi malcrob

Any terms submitted to Overture MUST be featured on your website and the page that you submit to them MUST have the actual search term on it. They have become very strict these days.

Hope this helps!

[Alan Perkins]

Originally posted by lurkerlady
If you don't use PPC, what search engines are you recommending these days?In general, when an SEO uses the term "search engine", they are referring to a crawler-based text retrieval search engine such as Google, AltaVista, Fast or Inktomi. Directories (such as Yahoo) or PPC engines (such as Overture) are normally referred to specifically using those respective terms, even though generally speaking they are search engines too.

[Advisor]

I also do not use Overture, but I believe that searchenginemarketing4u is exactly right. The keywords you want to purchase must appear on the landing page.

LurkerLady, PPC from Overture, Google AdWords, or LookSmart are simply ads, not search engine optimization. It's true that many search engine optimization companies are also working with PPC, but not all of them. PPC is a completely different ballgame than SEO.

True, conventional SEO focuses on getting results in the spidering search engines in the "non-sponsored" results. Think of PPC ads as akin to banner ads of the past. That's basically all they are, only now they're text based.

Hope this helps!

Jill

[ihelpyou]

Yes Lurker, what Alan and Jill said. Yahoo is not a search engine but a directory.

Looksmart, Google Adwords, Overture, and the other PPC engines are advertising agencies. A big difference from an ad agency to a spidered search engine.

I optimize web sites for good ranks in regular search engines. I don't optimize web sites for a yellow page ad.

Yes I do recommend Yahoo. It's simply not in the setup fee as yahoo is done separately using the client's credit card. Since they have recurring billing every year it would be silly for me to use my own credit card for all my clients?

[kykex]

PPC are very useful to be displayed at least somewhere on the first page of search engines. If you are not a webmaster-master and if you have money, then it can be interesting to pay for some keywords to be displayed as "sponsored link" on top of search engines. However most of them only take the three first in Overture so if you cannot afford being on the podium, you might want to avoid Overture.

The advantage of Overture is that it is the most famous PPC because it has deal with many search engines (Yahoo, Excite, HotBot, Lycos, Iwon, MSN, Netscape, Go/InfoSeek, InfoSpace, maybe others I dunno about). The bad thing? Well since it is the most famous it is also the most expensive and being in the three first bidder can be a very costly experience.

Now concerning the rejected keywords indeed Overture has become more and more picky to improve its websurfers' satisfaction. 1) Make sure your title and description mention your keyword phrase. 2) Make sure your URL leads to the page presenting the product related with the keyword (it can work if you just lead to the category in general but it's pretty rare). 3) If the keyword is still rejected and you feel it is relevant, submit it again (keywords are reviewed by human editors and they have different opinions trust me on that). 4) If it is still rejected and you really really feel the keyword is relevant, contact them by email/phone. 5) If they still reject it, well... Got over it lol.

We have always used Overture coz we have money but we suck at SEO :D

Hope this helps.

- Niko.

[Black_Knight]

They will also reject search terms that simply never get searched enough. If you chose search terms that literally don't even get searched once each month, then they often reject the listing. Naturally this is to encourage you to bid for the more competitive terms, which pushes up the bids and earns Overture more cash.

If you are sure a search term you want is absolutely merited on all other grounds then be firm. It doesn't matter how often a search term that leads to a 50% conversion rate for you is used, they should list it.