comment tags

[curly clare]

Hi

I have recently been asked to optimise our company website, I have read several articles regarding optimisation and have put together a section of meta tags. (concentrating on well written title tags and descriptions). However my concern is some of the keywords that our marketing department has chosen do not appear on the actual pages on the site. This has already caused problems regarding the pay-per-click search engines where a lot of our search terms have been disallowed.
I have read that you can place keywords in comment tags so that search engines think that the keyword has been mentioned on the page. Does any one know if this instruction works? Or is there anything else I can do?

Many thanks

Clare

[Alan Perkins]

Welcome to the forums Clare :hi:

A page that contains a word in the keywords tag or in the comment tag won't rank highly for that word (unless there are very few other pages on the Web that contain that word). It's pointless putting the word into your keywords tag unless the word is actually on your page too.

Put yourself in the position of the searcher. Their expectation is that the word they searched for will be on the page they are directed to. If it's not then they will be unlikely to stay on that page. That's why your page won't rank well unless it contains the word.

[ihelpyou]

Welcome to the forums CurlyClare! :hi:

Sounds like you have your work cut out for you before your company can even think about the search engines?

The hardest part is usually convincing the marketing/copy/owner of the company that "content" visible on the page is really the only thing that search engines care about. Anything else means very little and if they do not wish to describe on the page what the heck the site is about, then they can forget about the search engines.

Read up in here about all of this and tell your company to do some reading as well. :)