Overture 'Click Index'

[nzbase]

Overture might take off your listings but it wont say when...

I just recieved an email from Overture announcing their 'Click Index' which is hailed as 'one of the methods Overture uses to ensure listings are meeting user expectations'.

I dont have too much of a problem with some form of minimum CTR but with the new Overture system it looks like you will also not have the faintest clue what that CTR needs to be to keep your listing live!

From the Overture FAQ (http://www.overture.com/d/USm/about/advertisers/dtcfaq_ci.jhtml) pages on the Click Index:

'How do I know what the acceptable Click Index levels need to be?
The acceptable performance level for each listing varies by search term and by the listing's position within a search term marketplace. Because the Click Index criteria is proprietary information, we cannot divulge detailed information about our criteria. We can say that our technology evaluates the click-through rate and position of a listing, and compares it to other listings within a certain marketplace.

Google may already run this system in their 'Adwords Select' listings however at least you are made aware that your listing will be dropped if you go below a CTR of 0.5%.

What will Overture's minimum CTR rate be? - anybody open to a guess?

[ihelpyou]

They simply became a smug, snobbish company who has no clue as to what their own advertisers need. Only out for the biggest buck they can get. Notice how much they withhold now from anyone? It's been a slow downward trend of giving out any good info you could actually use. It's a trend I have noticed with most of the ppc's over the last 6 months or so.

[Advisor]

The acceptable performance level for each listing varies by search term and by... how much you're willing to bid for it, perhaps? :rolleyes:

J