Originally posted by junior
I'm trying to put together a link campaign for a client in the printing industry BemroseBooth. Their business is purely printing services and products which they provide to 10 specific industries.
Each area of the site acts like a micro site dealing with the particular services and products they have to offer to that particular industry. i.e. there would be an area of the site totally to do with the car parking industry and what services and products they offer to that industry.
They want to increase visibility and brand awareness for each separate area of their business. What would be the best way of setting up a links page? Build a separate page for each specific area of the site. Then offer a site within the relevant industry a link on that page, or build a directory of links deep within the site.
Hello Junior,
Any link campaign should be approached and designed for the benefit of both parties. Therefore we believe it best to create a quality "links page" for your potential partners.
Just a page of links is not very attractive so avoid doing so at all cost. In your case, Junior, rather than explain what we mean, why don't we just show you. Here is a good sample page to give you an idea of what we mean.
http://www.parkingroadshow.org/page3.html
The best way of setting up a links page (or links pages) would be to design a separate page (or pages) for each specific area of the site.
Keep in mind to use YOUR keywords in the "Anchor Tag Text" both out FROM your "links pages" as well as in TO your specific areas of the site. Doing so will increase your ranking consideration for those particular pages.
<a href=http://www.your-domain.com/>This Is The Anchor Tag Text</a>
<a href=http://www.your-domain.com/>Place YOUR Keywords Here</a>
Also keep in mind that we believe that you will get higher ranking consideration for "Inbound Links" that are not reciprocal links. In other words, get others to link to your pages without linking back to their pages. This can easily be accomplished when you create quality content pages that provide unique content that will appeal to those site owners in your industry or related industries.
Would it even matter if the links pages were separate?
No.
Will Google assume that the site is not within a theme anyway, even though content wise it is.
Google is not concerned with the theme of a site. It is only concerned with the theme of INDIVIDUAL PAGES.
Google's algorithm grades pages individually.
The following is what Craig Silverstein, Google's Chief Technology Officer revealed ...
Web Site Size
Craig revealed that Web pages are graded individually; therefore there is neither consequence nor value for being part of a larger Web Site. This is an important piece of information to those optimizing large corporate sites or four-page sites - technically, all are equal.
Source: http://phh.virtualave.net/search_engines/011.shtml
We strongly recommend that you limit your "links pages" to just a few (5-10) outbound links. Simply create additional pages if you have LOTS of links. The main reason for doing so is that you provide your link partners with a greater amount of PageRank.
The following is what Craig Silverstein, Google's Chief Technology Officer pointed out ...
Craig pointed out something very interesting during our talk: External links that you grant from a particular page on your Web site can become diluted. In other words, if you place 10,000 links to other Web pages from a particular page of your Web site, each link is less powerful than if you were to link to only five other Web pages. Or, the contribution value to another Web site of each individual link is weakened the more you grant.
Source: http://www.searchnewz.com/2001/0905.html
Here are some insightful tips by Craig Silverstein, Google's Chief Technology Officer, to keep in mind when putting together a link campaign.
Craig Silverstein, Google, said they wanted to use a more human process to determine if a site had value related to particular keyword phrases. Looking at meta data, "We began developing a mathematical way to determine if others think your site has value."
Google evaluates the number of incoming and outgoing links to a site, the circular associations of linking around the Web and finally at their data related to communities of Web sites, local areas with unique themes in common.
So for good ranking, "If you make it easier for us we like you." Be associated with reputable sites, make sure those sites have keywords related to you, be targeted in your keywords throughout the site, and have theme-conscious, explanatory text around your keywords and links.
Source: http://www.acws.com/information/linking-link-analysis.html
Keep in mind that PageRank does not consider outbound links. Therefore, the links on your Web page to other sites across the Web have no impact on your PageRank score. However, outbound links are important for establishing your page's reputation as a source, an "authority" on a topic. Furthermore, remember that PageRank is conducted on a page-by-page basis, thus different pages within one domain are likely to have unique PageRanks. It should be pointed out that PageRank does consider links that are within the same domain. Hence, pages within a domain linking to another page within that same domain impact PageRank - if there is a page in your Web site that all the other pages of your Web site link to, it will enjoy a higher PageRank score and may rank better than other pages in your Web site. When you consider that most Web pages have a link to "home" its no wonder that a site's home page can enjoy a higher ranking than internal pages.
Source: http://www.searchnewz.com/2001/0905.html