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Dan0
05-12-2002, 18:10/06:10PM
From http://www.pcworld.com/news/article/0,aid,107676,00.asp

Google, Yahoo, MSN, and AOL search portals accounted for 92.79 percent of all global search referrals to shopping Web sites on December 1, according a study by WebSideStory. Yahoo's referrals dropped from 41% to 26% in the past year.
dvduval
05-12-2002, 18:25/06:25PM
Among search engine and portal referrals they accounted for a little over 96% of my referrals...

HOWEVER

...when you factor in ALL REFERRING SITES, they only accounted for 52% of my referals. Such is the power of links from other sites.
Dan0
05-12-2002, 19:25/07:25PM
Yes, and your SE referrals are only that high because you know a thing or two about SEO.

For most sites, links are going to be a much greater portion of their traffic. To make the most of what's out there, you have to work on links. Optimizing is the easy part.