Jill Whalen Featured in Washington Post

[robertclough]

Source: The Washington Post

http://www.washingtonpost.com/wp-dyn/articles/A9254-2002Dec18.html

Snippet:

"My business almost tripled this year," said Jill Whalen, who runs a Boston-based Internet consultancy called HighRankings.com.

[robertclough]

I don't know if it was mentioned here before, but Jill was also interviewed for an article in...

Source: Silicon Valley Biz Ink

Google's gain is Yahoo's loss

http://www.svbizink.com/headlines/article.asp?aid=4033&iid=279

Snippets:

"Google has grown with little or no advertising," confirms Jill Whalen, owner of Boston-based search engine advising firm Highranking.com. "It's all been word of mouth and Google just spirals upward."

"It's Google's game to lose," says Highranking.com's Whalen.

[ihelpyou]

Hey Jill, After a couple hours of answering that reporter's questions, all she could come up with is that quote from you? LOL

"I make lots of money!" .... :D

[excell]

Hopefully for the firm optimised of course ;)

"It requires more work to take shortcuts on Google now, and we have definitely seen a shrinking in the number of people doing unethical search engine marketing," said Matt Cutts, a Google software engineer.

uh huh.. and his search term was?

[Advisor]

Thanks, Robert!

That Washington Post one is quite amusing. So much good info she didn't put in, and opted for a fluff piece instead.

Just call me Jill Whalen, the money-grubbing SEO. :rolleyes:

Was wondering about that other one, thanks for the link, Robert, will go read it after I get my daughter.

Jill

[Advisor]

sheesh...the silicon valley one got my company/site wrong. They put HighRanking (singular).

Ah well...at least I have more material for my press page (http://www.highrankings.com/press.htm)

Jill

[Jodi]

Despite their inaccuracies, congrats about the media coverage, Jill! Every little bit helps. My songwriting website (http://www.musesmuse.com/) gets a lot of press. A lot of it is more than a little inaccurate - but it still brings by visitors. I can't argue with that much. ;) Hope the media coverage helps you at least a little! Really unfortunate about the Silicon Valley Biz Ink article though. The least they could have done is double check your url. Sheesh. :rolleyes:

All the best,

--Jodi

[Advisor]

Thanks, Jodi! The press is really more of an ego trip for me...just fun to see how each reporter can mess up what is said, more than the next! I guess it must not be an easy job with deadlines and all...:eek:

I wonder if there's a special technique for getting the reporter to actually print what you want them to say and not the silly things...hmmm....I think I'll talk to my publicity friend about this. I bet there are certain things you can do that might help.

I have heard that you should never say anything that you don't want to see in print. So perhaps if I hadn't said that my biz had nearly tripled, she would have printed something more important. (Or more likely I would have been left out altogether!)

Jill

[Jodi]

:D It's really hard to know what they'll print. But I'm pretty sure I've heard what you've heard - that you shouldn't say anything you don't want to be printed. Of course, tell THAT to yourself after you've just blabbed your life story to a reporter patiently making notes on the other end of a phone line. ;)

Actually, I think you all might find this quite interesting and amusing all at the same time. One of my columnists posted this - which was given a twist to be songwriting-related, but which can apply to many things in everyone's lives on a daily basis (this guy sells cars for a living!):

Shut Up! (http://musesmuse.com/columnistsgreylogs/archives/00000373.html)

I think it's a pretty good life lesson, really - and it certainly would have saved ME a few times over the phone with some smooth talkin' reporter. ;) (Now if only I could take my own advice, huh? <laugh>)

All the best,

--Jodi

[Mertu]

I wonder if there's a special technique for getting the reporter to actually print what you want them to say and not the silly things...

In the US, own a car dealership.