Ask Jeeves giving up banner ads

[robertclough]

Source: BayArea.com

http://www.bayarea.com/mld/cctimes/4873396.htm

Snippet:
Ask Jeeves Inc. plans to announce Monday that it is no longer posting banner advertisements. The decision follows the company's move last fall to halt pop-up ads...


Related Forum Thread:
http://www.ihelpyouservices.com/forums/showthread.php?s=&threadid=5208

[robertclough]

Source: Revolution

Ask Jeeves UK denies it is to drop banner advertising

http://www.revolutionmagazine.com/news/view.cfm?r=1&id=96047

Snippet:
Ask Jeeves UK has said it has no plans to follow the decision taken by its US counterpart to drop banner advertising.

According to Babayode: "The key for Ask Jeeves has been that advertisers have been able to combine their brand messages through display ads -- banners, skyscrapers or pop-ups -- with a call-to-action message through paid listings and within the environment of a highly trusted brand, with high brand awareness. The type and weight of advertising on Ask.co.uk has not been an issue identified through consumer research."

[Alan Perkins]

The type and weight of advertising on Ask.co.uk has not been an issue identified through consumer researchIt's interesting to note the differences in types, weights and labelling of advertising between ask.com and ask.co.uk. Maybe the reason it hasn't been identified as an issue is that UK consumers didn't know it was advertising.