robertclough
11-01-2003, 13:11/01:11PM
Source: netimperative
http://www.netimperative.com/cmn/viewdoc.jsp?cat=all&docid=BEP1_News_0000047609
Snippet:
The initiative ... was formed in the hope that accreditation will help single out resellers exploiting advertisers' lack of understanding from those complying with its code of practice.
The plan is also to attract advertisers through the promise of better campaign management and the offer of aspects of paid-for search outside just advert planning and placement, including site level traffic analysis, post sale tracking and bid gap management.
http://www.netimperative.com/cmn/viewdoc.jsp?cat=all&docid=BEP1_News_0000047609
Snippet:
The initiative ... was formed in the hope that accreditation will help single out resellers exploiting advertisers' lack of understanding from those complying with its code of practice.
The plan is also to attract advertisers through the promise of better campaign management and the offer of aspects of paid-for search outside just advert planning and placement, including site level traffic analysis, post sale tracking and bid gap management.