Hidden Backdoor Linking

[quick]

One of my keywords is:

commercial mortgage broker

when I do a google search this site comes up #1

http://www.commercial-mortgages-quotes.co.uk(page rank 6)

so I go to google toolbar check the backward links this site comes up #1

http://startinbusiness.xbridge.com/main (page rank 6)

I run my mouse over this page trying to find where their link is
to commercial-mortgages-quotes url

quess what ..

I could not find the link at least that I could see

Did I miss something here? are they doing something hidden in backdoor boiler rooms of SEO that gets them #1 on google?

If they are would you say this is at least ethical?

Could a small guy with a content focus ever over take them?

What kind of linking strategies should I think about?

[mncsc]

http://startinbusiness.xbridge.com/main has invisible text links at the bottom of the page - a very common cheating method.

http://www.commercial-mortgages-quotes.co.uk - same thing.

I see a lot of sites that are just another "link" in a chain of domains owned by the same individual or group. Their link popularity and PR are artificially high from their incestuous cross-linking. Check the Whois records for several of those backwards link domains and you'll probably find something in common. I sure would like to see some of them get tossed from the indexes. :)

PS - this thread might belong in the Spam forum.

[ihelpyou]

You are in a spam category market with that industry.

I'd report em. Those markets don't know how to do seo without spamming. To them, seo is spam and spam is seo.

[mncsc]

Originally posted by ihelpyou
Those markets don't know how to do seo without spamming. To them, seo is spam and spam is seo.

Ain't that the truth? I saw an entire 1st page of G results (cheap travel insurance) taken over by page after page of hidden link spam. It's really disgusting.