Interview of Tim Mayer of FAST

[robertclough]

Source: Enfin

http://int.enfin.com/interview/t-mayer.php

Tim discusses Alltheweb, search engine marketing, and much more.

[crifer]

That was good reading, thanks for the post robert!

[robertclough]

Hi Kristoffer,

Glad to post it.

Not to get too far off-topic, but much of Enfin is available in French and English. It is a very nice search engine resource.

French:
http://www.enfin.com/index2.php

English:
http://int.enfin.com/

There is also a French newsletter as well:
http://www.moteurzine.com/index2.html

[ihelpyou]

Tim Mayer. -- A webmaster should create pages and sites for users not search engines. Ask yourselves, "if search engines didn't exist, would I be doing this?"
It seems everyone is starting to quote Alan Perkin's white paper. Doing so without giving credit as well. :)

Let it be known that the statement:

"Would you do it if search engines didn't exist?"

is Alan's quote. A damn good rule to follow. :)

[ihelpyou]

Tim Mayer. -- We consider spam to be pages that deliberately trick the search engine into offering inappropriate, redundant, or poor-quality search results. There is no specific technique that we consider spam. spam is more about how and to what extent a specific technique is used. There are specific techniques that can be used appropriately but are used to spam in the majority of cases. Cloaking would be one of these techniques.
That kind of thinking is why FAST will always be a second tier search engine and will always be populated by spam. No specific technique they consider as spam??

What a joke.