New Business Opportunity for SEOs

[robertclough]

Source: Google Village

http://www.googlevillage.info/2003/02/11.html#a230

Snippet:
We could call this new professional a 'Market Opportunity Optimizer'. What would a Market Opportunity Optimizer do? Do a study to determine how my target market uses the Internet. Identify what my target market really wants on a site like mine, and what would be attractive to keep them there. Examine where my efforts need to go -- getting links on other people's sites, or encouraging people to discuss in forums, or to concentrate my efforts on search engine optimization because there is what my market does to navigate the Internet?

[Kal]

Good SEO's do this already, to a large extent, during the keyword research stage and also as an ongoing ROI booster :thumb:

[ihelpyou]

It's great that our new member friend microdot is thinking real well about things! :up:

[microdoc]

Originally posted by Kal
Good SEO's do this already, to a large extent, during the keyword research stage and also as an ongoing ROI booster :thumb:

Kal,

I must confess. My belief is that a good SEO will be doing this. What I was trying to do in writing this article was to point out that SEOs often get wound up concentrating on keywords, SERPs, Google rules, Googlebot, and they forget that what they should be doing is ensuring that their client gets more real traffic who will buy, or who will use the service.

So I did this by suggesting there is a new business opportunity; well I have received about 70 emails telling me that the writer is an SEO and that is largely what they do. One of them said, "You must be new to the Internet, there is this great site 'www.ihelpyouservices.com' where you can learn all about what SEOs do.'

I should have ended the article a little differently to point out the 'toungue-in-cheek' manner in which I wrote the article; but then, I think it hit the spot for others. The headline is sitting on about 53 sites this morning! Some people must have liked it.

Truth is, the Internet has been my life since the 1980s when I conducted a study for my Unversity, as a full-time researcher, on the effects of email writing on text composition. I have been part of creating about fifteen online properties as a consultant working with large companies -- such as Cool Savings (http://www.coolsavings.com) (I was instrumental in getting them a $20m round of investment, writing their business plan, and building a database of clients).

My project right now is centered on building an online information business. Some good things to come, I hope!

Thanks for you kind words.

[Kal]

That's good to know Microdoc :). Congrats on the publicity. I noticed that Moreover has been busy picking up your newsfeed all this week :thumb:

[microdoc]

Originally posted by Kal
That's good to know Microdoc :). Congrats on the publicity. I noticed that Moreover has been busy picking up your newsfeed all this week :thumb:

Thanks Kal.

Yes, the moreover thing is something else. But strangely, this one on the New Business Op did not go down well with them.

They carried it way in the backblocks. It did not feature well. Instead they picked up the one on the little API Tool and featured that today and I thought that was one of the weaker articles.

This business op thing . . . I would like to feature SEOs who do this type of wider thinking. How about it Kal, write me a blog giving instances of where you think of the wider picture, and how that looks from an SEO point of view. Then I can pick up on that and build a great little story.

Maybe we can get Moreover to carry that if I have an actual set of SEOs as a key example!!

[Kal]

Ok, give me a few days though. I am flat out looking after the "wider picture" for clients this week :).

[Kal]

Originally posted by microdoc
I have been part of creating about fifteen online properties as a consultant working with large companies -- such as Cool Savings (http://www.coolsavings.com) (I was instrumental in getting them a $20m round of investment, writing their business plan, and building a database of clients).
Hi - just visited this site and noticed some sort of problem with the design template on the home page (scroll down to see). Also, the way it is set up to create referrer URL's for each visitor that are buried beneath query strings ("?") and sub-directories and sub-domains (i.e. www14.coolsavings, www12.coolsavings) is not good for search engines.

This type of design set up will cause them multiple search engine problems including dilution of their link popularity (requires a consistently linked domain), dilution of their site relevancy weighting (search engines generally consider content buried in sub-directories to be "less relevant" than that on the top level) as well as problems for engines that can't index URL's containing query strings.

The home page URL should just resolve to www.coolsavings.com if they want to be found in search engines. I noticed the site has a grey PageRank - could be because Google can't index the site the way it is currently set up? Or because the site is brand new. Just some observations...