Adwords trafic previsions

[french dread]

Greetings,
Can the adwords trafic prevision be trusted? I am not doubting about Google honesty, but I try to budget an adword campaign.
In your own experience was the real trafic superior, inferior, equal to google predictions?
What is the margin error? If google advise to spend let us say $100 a day should i put a lot more in the maximum daily budget in order not to miss trafic? what would be a good margin error in your opnion?

Also is there a big difference being #2 instead of#1 in adwords results?

[Bernard]

I've been using GAW for about two weeks now and have been fiddling with it every day since I signed up.

The traffic and cost estimates that GAW provides when designing an ad have been pretty close. The cost estimates are very close. The traffic estimate has more variance.

The suggested daily budget will fluctuate with your CTR and CPC. If you write a very effective ad, and have a high CTR, expect the daily budget to rise for maximum exposure.

[AndyJ]

I have been an AdWords user since Day One of that program and advertised on their previous project prior to the advent of Adwords. I am on a limited budget and, believe me, I have analyzed, massaged and investigated everthing to the max in order to get the most out of my budget.

I have found their traffic estimates to be generally inaccurate. The maximum per day estimate is generally in order.


A ranking in the top 3 is advantageous because you are then s syndicated on additional sites and that traffic has proved just as productive as the Google traffic. There are certain ways to achieve a top 3 without paying an arm and a leg.

I went through Overture, Kanoodle and Ah-Ha and now devote all of my internet budget specifically to Google