AdWord Difficult To Make Work

[microdoc]

I have now been struggling to make Adwords work for the past three months. I have changed advertising copy, keywords, you name it -- but everytime I set up an AdGroup I get a letter within a half hour saying:

We have slowed the delivery of your campaigns so that you may better target your ads to your specific audience. We have again labeled the under-performing keywords for your convenience

And for me that has been everyword. I currently have set another five Adgroups up and hope that I can get something working.

Can anyone tell me whether they have had success in running AdWords -- or does it not really work??

[french dread]

After a few days i managed them to work better. dont use too broad terms but a very lot of multi word targeted keywords.
What is your problem especially and what keywords are u bidding on? what is your sale copy? Is the bid high enough?

[Advisor]

Microdoc, I highly suggest you read Andrew Goodman's "21 Techniques to Maximize your Profits on Google AdWords Select."

You can read my review on it here (http://www.highrankings.com/issue006.htm#seonews2).

It should tell you exactly what you're doing wrong and how to start doing things right!

Jill

[Bernard]

Microdoc,

I've been pretty successful with Adwords so far.

Use targeted keyword phrases. General terms invite a huge amount of impressions and unless your ad is super compelling, you are going to have a low CTR because your ad is being displayed to people who don't care about your product. Did you see this thread ( http://www.ihelpyouservices.com/forums/showthread.php?s=&threadid=8552 ) regarding the bounded & unbounded keyword terms?

[microdoc]

Originally posted by Advisor
Microdoc, I highly suggest you read Andrew Goodman's "21 Techniques to Maximize your Profits on Google AdWords Select."

You can read my review on it here (http://www.highrankings.com/issue006.htm#seonews2).

It should tell you exactly what you're doing wrong and how to start doing things right!

Jill

I have purchased "Andrew Goodman's 21 Techniques" -- it does not answer the basic questions and give practical advice.

[microdoc]

Originally posted by french dread
After a few days i managed them to work better. dont use too broad terms but a very lot of multi word targeted keywords.
What is your problem especially and what keywords are u bidding on? what is your sale copy? Is the bid high enough?

I have five ads on trial -- here is one for example:

Generate Web Sales Leads
Learn secrets of effective web mktg
& drive more traffic to your site.
http://microdoc-news.info

Keywords:
internet sales
sell online
sales leads
sell more online

[microdoc]

Originally posted by microdoc
I have five ads on trial -- here is one for example:



Keywords:
internet sales
sell online
sales leads
sell more online

BID = .55c

[Bernard]

Originally posted by microdoc
Keywords:
internet sales
sell online
sales leads
sell more online

Your keywords are not targeted enough. Your ad is generating impressions for search terms such as:

sales of internet casinos
sell porn online
sell more spammy crap online
etc.

You need to either use bounded keywords (using "" or []) or start adding a mountain of negative keywords to narrow down the impressions to people who are looking for web marketing. In fact, that would probably be a better keyword for your ad:

web marketing
website marketing
marketing websites
web-site marketing
marketing web-sites
web site marketing
marketing web sites

website promotion... etc.

[microdoc]

OK. So I tried those suggestions and this is my response after only 1/2 an hour:

** Your last 1,000 ad impressions displayed on Google did not generate enough clicks to meet our minimum clickthrough rate requirement. We are therefore showing ads only occasionally for those keywords with a low CTR. Please follow the directions for improving keyword targeting, then press the Restore Full Delivery button above.

This is the same response I have had in changing the keywords now for the fifth time in 30 hours.

[ihelpyou]

You have got to get 'targeted'. Those are too broad.

Do like the advice above and use [web marketing] with the [] around the terms.

All you can do is play with the thing until it works. You need to really target your terms.

[Advisor]

Originally posted by microdoc
I have purchased "Andrew Goodman's 21 Techniques" -- it does not answer the basic questions and give practical advice. Umm...you sure you actually read it? That's EXACTLY what it offers. It would answer all the questions you have here now if you just sit down for a couple of days and carefully read it.

I'm pretty sure you wouldn't be targeting words like "internet sales" had you really read (and understood) Andrew's report.

Jill

[microdoc]

I am not sure whether the report is CRAP or whether Adwords is CRAP at this moment -- for example it has rejected on the same basis the following highly targetted phrases:

[start nano publishing for money]
[make money with your weblog]
[weblog money making]
[blogging for money]
[nano publishing secrets]
[blog for money]

[microdoc]

Originally posted by Advisor
Umm...you sure you actually read it? That's EXACTLY what it offers. It would answer all the questions you have here now if you just sit down for a couple of days and carefully read it.

I'm pretty sure you wouldn't be targeting words like "internet sales" had you really read (and understood) Andrew's report.

Jill

BTW. Google Adwords department in Australia wrote all those previous examples for me. This is why I am turning here to a forum of people who actually do it to help.

I spent the money on the report -- and I find it useful if Adwords actually worked like he says it does.

[Advisor]

I am not sure whether the report is CRAP or whether Adwords is CRAP at this moment -- for example it has rejected on the same basis the following highly targetted phrases: That definitely seems odd. I think you may need to email their support department, as something isn't quite right.

Those specific keywords shouldn't be getting that many impressions and there's not much reason for them to want to disable them (unless they're saying they're not targeted to what your page/site is about?).

Jill

[microdoc]

This is the email adwords sent me and all of this is absolute crap:

Hi Elwyn,

I've had a look at your account and think you would get better results be
structuring it in the manner I've set out below.

The keywords I've provided, whilst only a few per AdGroup, are highly
trafficked and targeted, but still quite broad to capture as much of a
possible audience as possible. You would still need to keep an eye on them
as they may attract too much traffic. For example, in AdGroup 1, the
keyword "online business" will mean your ad will show for all the
following queries entered on Google.

online business
business online
starting an online business
online business opportunities
online business opportunity
online business ideas
online business directory
online business systems
how to start an online business
free online business
starting online business
online business plan ... etc...

I've also focused on what I saw as one of the main selling points - the
fact that you can make money without having to sell anything. This will
definitely separate your ads from the competition and will, fingers
crossed, be compelling enough to attract clicks.

The AdGroups as I see them are as follows :


AdGroup 1
Improve your online
business. Sell more through this
unique method. Learn more here !
http://microdoc-news.info

Keyword Suggestions:
online business
online businesses


AdGroup 2
Make Money From Home
Even if you have nothing to sell !
Build traffic, earn referral fees.
http://microdoc-news.info

Keyword Suggestions:
home business
work at home


AdGroup 3
Affiliate Fee Programme
Build Traffic, earn referral fees.
Even if you have nothing to sell !
http://microdoc-news.info

Keyword Suggestions:
affiliate program
affiliate programme
affiliate programs
affiliate programmes


AdGroup 4
Make Money Online
Even if you have nothing to sell !
Build Traffic, earn referral fees.
http://microdoc-news.info

Keyword Suggestions:
make money
money making


AdGroup 5
Sell More, Earn More !
Learn how to sell more online. Try
our unique traffic building method.
http://microdoc-news.info

Keyword Suggestions:
online selling
on-line selling
sell online
sell on-line
internet sales
internet selling


AdGroup 6
Generate Web Sales Leads
Learn secrets of effective web mktg
& drive more traffic to your site.
http://microdoc-news.info

Keyword suggestions :
web marketing
internet marketing
web site marketing
marketing online


Please call me if you would like to discuss these recommendations further.

Kind Regards,

Julian.

[Bernard]

Originally posted by microdoc
I am not sure whether the report is CRAP or whether Adwords is CRAP at this moment -- for example it has rejected on the same basis the following highly targetted phrases:

[start nano publishing for money]
[make money with your weblog]
[weblog money making]
[blogging for money]
[nano publishing secrets]
[blog for money]

Were all of those phrases in one ad? Were there any other unbounded phrases included with those phrases? I find it hard to believe that those phrases exclusively garnered 1000 impressions so quickly.

One thing regarding the ad copy - I think it is much more effective to make the copy read like a search result. Describe what it is without any hype. It certainly works better for me.

[Bernard]

Originally posted by microdoc
AdGroup 1
Improve your online
business. Sell more through this
unique method. Learn more here !
http://microdoc-news.info

Keyword Suggestions:
online business
online businesses

Online Business
Database of online business
improvement tips.

KWDS:
improve online business
improve online businesses
improve on-line business
improve on-line businesses
enhance online business
enhance online businesses
enhance on-line business
enhance on-line businesses
online business tips
online businesses tips
on-line business tips
on-line businesses tips
-encyclopedia
-dictionary
-free
-cheap


Originally posted by microdoc
AdGroup 2
Make Money From Home
Even if you have nothing to sell !
Build traffic, earn referral fees.
http://microdoc-news.info

Keyword Suggestions:
home business
work at home

With all the internet scams over home based businesses, I would rethink this ad. People are just skeptical of claims like this ad copy. Your copy should be direct with this search term. Not sure you can lay out the idea in the space provided though. Something like:

Home Base Business
Earn referral fees from your own
website with affiliate marketing.

Originally posted by microdoc
AdGroup 3
Affiliate Fee Programme
Build Traffic, earn referral fees.
Even if you have nothing to sell !
http://microdoc-news.info

Keyword Suggestions:
affiliate program
affiliate programme
affiliate programs
affiliate programmes

People searching for affiliate programs already know what they are. I think the proposed ad copy is not speaking to the probable desired result of those search terms (which I would assume to be an actual affiliate program).

Originally posted by microdoc
AdGroup 4
Make Money Online
Even if you have nothing to sell !
Build Traffic, earn referral fees.
http://microdoc-news.info

Keyword Suggestions:
make money
money making

See ad group #2 comments.

Originally posted by microdoc
AdGroup 5
Sell More, Earn More !
Learn how to sell more online. Try
our unique traffic building method.
http://microdoc-news.info

Keyword Suggestions:
online selling
on-line selling
sell online
sell on-line
internet sales
internet selling

It doesn't seem reasonable to me that people searching for sell online are looking to ways to sell something. More likely they are search for a site that sells something specific online. I'm not sure how you could target the keywords effectively for this ad.

Originally posted by microdoc
AdGroup 6
Generate Web Sales Leads
Learn secrets of effective web mktg
& drive more traffic to your site.
http://microdoc-news.info

Keyword suggestions :
web marketing
internet marketing
web site marketing
marketing online

Separate this one into individual ads - one for each KWD.

Internet Marketing
Tips for effective internet
marketing.

KWDS:
"internet marketing"
-software
-video
-videos
-movie
-movies

Web Marketing
Tips for effective web
marketing.

KWDS:
"web marketing"
-software
-video
-videos
-movie
-movies

etc.

[MC]

I wasn't impressed. This is a snippet from an email I sent to Google:


I have a campaign that had 25 (TWENTY FIVE)
impressions in TOTAL. In spite of that, I receive the
following note:
----------------
Your last 1,000 ad impressions displayed on Google did not
generate enough clicks to meet our minimum clickthrough
rate requirement. We are therefore showing ads only
occasionally for the those keywords with a low CTR.
----------------
What 1000 impressions??


That was several months ago. Things may have changed - but I didn't try again.

MC

[microdoc]

Originally posted by microdoc
I am not sure whether the report is CRAP or whether Adwords is CRAP at this moment -- for example it has rejected on the same basis the following highly targetted phrases:

[start nano publishing for money]
[make money with your weblog]
[weblog money making]
[blogging for money]
[nano publishing secrets]
[blog for money]


I found the answer to this problem. I had altered an existing Campaign to then change the keywords of an existing ad to these key words. DO NOT DO THIS!

The 1,000 impressions that are counted are every impression an ad has had in its life regardless of whether you have changed the keywords or not. The 1,000 impressions it refers to inlcude every impressions for every keyword you have ever had for that ad and in that campaign.

I had five ads, each ad in the campaign received between 100 and 150 impressions. I changed to the above keywords for one ad, and even though the above keywords only received 5 impressions in total, all the ads for the life of the campaign had received a total of 995. The ad with these words received another 5, tipping the whole campaign into the 1,000 impressions and thus my message that even these words did not rise to muster.

For me to have tried these words properly I would have had to start a new campaign. However, even then, the poor performance on the other campaigns still follows on. I am not sure how this works yet, but I will be keeping watch.

[Advisor]

If I'm understanding you guys correctly, you should be able to just make some small edit to your ad, and then you'll start from scratch.

There's an "edit" link right near the ad. Just chance a word or two and it will be like starting a new ad. I believe this sets your keyword impressions back to zero, but I'm not positive.

Jil

[microdoc]

Originally posted by Advisor
If I'm understanding you guys correctly, you should be able to just make some small edit to your ad, and then you'll start from scratch.

There's an "edit" link right near the ad. Just chance a word or two and it will be like starting a new ad. I believe this sets your keyword impressions back to zero, but I'm not positive.

Jil

From Adwords Support yesterday:

The 1,000 impressions starts with a campaign and applies for the duration of a campaign to every Adgroup in the campaign. Your ill-fated highly targeted words showed just 5 times, but your campaign was already 995 impressions old. When those five impressions were completed, those new words were judged on the basis of the performance of the whole campaign.