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Net Wizard
18-05-2003, 13:50/01:50PM
Got your attention :D

Journalist or writers understand that to write a captivating content is to answer the 5 W's and the How part of the story. On top of that, the story should be in a structure what they called the 'inverted pyramid'.

Hey, that's good with the print media but what about web media?

Here's an interesting study by Carole Rich, Atwood Professor of Journalism, author of two textbooks: Writing and Reporting News, A Coaching Method, and Creating Online Media, a guide to research, writing and design on the Internet.

Research include studies done by Jakob Nielsen and John Morkes, User Interface Engineering, and The Poynter Institute for Media Studies.

Enough said :) Read the whole study Here (http://members.aol.com/crich13/poynter1.html)

scottiecl
18-05-2003, 18:29/06:29PM
Nice find, Net Wizard!

Although this is specifically geared for news writing, there are plenty of good observations for anyone writing for the web.

Net Wizard
18-05-2003, 19:27/07:27PM
I stumbled upon it looking for news about journalism or writing :)

Though it's geared toward news writing there's a lot of **** nuggets in there that can be applied to our site content regardless if your writing about news, articles, or stories.

Definitely a good reference to consider in our overall site layout. Who knows, it might even have significant impact to our inbound links.

Cheers

Daminc
21-05-2003, 09:21/09:21AM
I had this article in my email which I found a useful read as a guideline:

10 Rules of Writing for the Web (http://www.marketingprofs.com/3/mcgovern6.asp)

Copywriter
19-06-2003, 20:01/08:01PM
If you want lots more articles, you're welcome to visit my site at http://www.ktamarketing.com. Look for the article archive and you'll find lots of articles about online writing and marketing.

Hope they help!

Karon