Making results productive

[arnaudfischer]

Why aren't MSN Search and other engines not better following through with users, making results more productive?

Search engines have the opportunity to save users quiet a few clicks, notifying them of new relevant results for specific queries. Job sites have been doing so for a while. Users also often go to the same sites, looking for new content. Search engines know where we navigate and could monitor these changes for us. Shopping sites have started doing so monitoring price changes already.

What a great opportunity for search engines to establish that one-to-one marketing relationship, directly addressing users’ needs, and serve a relevant Google AdWord or Overture paid link in the notification email.



Arnaud Fischer - "What is it going to take to beat Google?"

[ihelpyou]

It's hard to say why. I know something like that is labor intensive but maybe they will eventually head that way with the rollouts of more 'user specific and area specific' search results?

[projectphp]

One word: PRIVACY
Search engines know where we navigate
Ah, no they SHOULD NOT!!!! That is not allowed, from my understanding. They aren't supposed to keep personally identifiable information. Maybe you should visit some privacy sites to find the answer to this one.

[Bernard]

Perhaps he meant tracking which listings are followed from results pages and promoting the popular choices. Of course, that would be open to abuse and therefore, not a good idea.