highman
18-06-2003, 12:28/12:28PM
In case you havnt had this mail:
FOR IMMEDIATE RELEASE
GOOGLE EXPANDS ADVERTISING MONETIZATION PROGRAM FOR WEBSITES
Google AdSense Enables Sites to Maximize Revenue Potential While
Enhancing User Experience
MOUNTAIN VIEW, Calif. - June 18, 2003 -- Google, developer of the
award-winning Google search engine, today announced a new self-service
option for Google AdSense, a program that enables website publishers
to serve ads precisely targeted to the specific content of their
individual web pages. With Google AdSense, publishers serve text-
based Google AdWords ads on their site and Google pays them for
clicks on these ads -- users benefit from more relevant ads and
publishers can maximize the revenue potential of their websites. The
self-service option augments the existing content targeting services
for publishers announced by Google in March 2003, now making this
service available to a broader universe of high-quality websites.
Website publishers that already serve ads on their pages can use
Google AdSense to complement their existing advertising and reduce
unsold inventory. Additionally, publishers that do not currently
display online advertising can integrate Google's targeted ads with
minimal effort. Publishers apply online and once approved by Google
for participation in the program have instant access to Google's
network of search advertisers - comprising more than 100,000
advertisers, ranging from large global brands to small and local
businesses. This depth and breadth of advertisers provides
publishers with ads that are highly relevant to their content, even
if it is specialized.
"Google AdSense improves the overall web user experience by bringing
relevant, unobtrusive, text ads to web pages rather than disruptive,
unrelated ads such as pop-ups and animations," said Sergey Brin,
co-founder and president of technology at Google. "By providing
website publishers with an effective way to monetize content pages on
their sites, Google AdSense strengthens the long-term business
viability of content creation on the web."
"Google has dramatically improved our ability to reach our readers
with very targeted advertisements," said Robert Hoskins, group
publisher, Broadband Wireless Exchange, Inc. (bbwexchange.com). "We
are now able to reap thousands of dollars in additional advertising
revenue each month that we probably would have missed without Google
AdSense."
"The ads served through Google AdSense are a service to our users -
they're not flashy, obnoxious or intrusive," said Erin Martin, web
producer, Infoplease.com. "We like giving our readers what they want -
ads that are helpful. With Google AdSense, we immediately made twice
the money we had been making with any other type of advertising."
To apply online for the program, website publishers can visit
www.google.com/adsense. Google's editorial team will review each
publisher application to ensure that the site meets editorial
guidelines. To activate the service, the publisher logs into their
account and cuts and pastes a small piece of HTML into their web pages
or ad server. Once the program is up and running, publishers can
monitor ad performance through detailed online reports. In addition,
Google's editorial team monitors each participating site in the
program on an ongoing basis. The program is currently available for
English language websites worldwide.
In addition to applying online with Google AdSense, website publishers
with more than 20 million page views per month may be eligible for
premium AdSense service, which includes dedicated account service.
Selected website publishers enrolled for premium service include
ABC.com, HowStuffWorks, Internet Broadcasting Systems, Inc., Lycos
Europe, New York Post Online Edition, Reed Business Information,
U.S.News & World Report and others.
About Google
Google's innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a
top web property in all major global markets. Google's targeted
advertising program, which is the largest and fastest growing in the
industry, provides businesses of all sizes with measurable results,
while enhancing the overall web experience for users. Google is
headquartered in Silicon Valley with offices throughout North
America, Europe, and Asia. For more information, visit www.google.com.
FOR IMMEDIATE RELEASE
GOOGLE EXPANDS ADVERTISING MONETIZATION PROGRAM FOR WEBSITES
Google AdSense Enables Sites to Maximize Revenue Potential While
Enhancing User Experience
MOUNTAIN VIEW, Calif. - June 18, 2003 -- Google, developer of the
award-winning Google search engine, today announced a new self-service
option for Google AdSense, a program that enables website publishers
to serve ads precisely targeted to the specific content of their
individual web pages. With Google AdSense, publishers serve text-
based Google AdWords ads on their site and Google pays them for
clicks on these ads -- users benefit from more relevant ads and
publishers can maximize the revenue potential of their websites. The
self-service option augments the existing content targeting services
for publishers announced by Google in March 2003, now making this
service available to a broader universe of high-quality websites.
Website publishers that already serve ads on their pages can use
Google AdSense to complement their existing advertising and reduce
unsold inventory. Additionally, publishers that do not currently
display online advertising can integrate Google's targeted ads with
minimal effort. Publishers apply online and once approved by Google
for participation in the program have instant access to Google's
network of search advertisers - comprising more than 100,000
advertisers, ranging from large global brands to small and local
businesses. This depth and breadth of advertisers provides
publishers with ads that are highly relevant to their content, even
if it is specialized.
"Google AdSense improves the overall web user experience by bringing
relevant, unobtrusive, text ads to web pages rather than disruptive,
unrelated ads such as pop-ups and animations," said Sergey Brin,
co-founder and president of technology at Google. "By providing
website publishers with an effective way to monetize content pages on
their sites, Google AdSense strengthens the long-term business
viability of content creation on the web."
"Google has dramatically improved our ability to reach our readers
with very targeted advertisements," said Robert Hoskins, group
publisher, Broadband Wireless Exchange, Inc. (bbwexchange.com). "We
are now able to reap thousands of dollars in additional advertising
revenue each month that we probably would have missed without Google
AdSense."
"The ads served through Google AdSense are a service to our users -
they're not flashy, obnoxious or intrusive," said Erin Martin, web
producer, Infoplease.com. "We like giving our readers what they want -
ads that are helpful. With Google AdSense, we immediately made twice
the money we had been making with any other type of advertising."
To apply online for the program, website publishers can visit
www.google.com/adsense. Google's editorial team will review each
publisher application to ensure that the site meets editorial
guidelines. To activate the service, the publisher logs into their
account and cuts and pastes a small piece of HTML into their web pages
or ad server. Once the program is up and running, publishers can
monitor ad performance through detailed online reports. In addition,
Google's editorial team monitors each participating site in the
program on an ongoing basis. The program is currently available for
English language websites worldwide.
In addition to applying online with Google AdSense, website publishers
with more than 20 million page views per month may be eligible for
premium AdSense service, which includes dedicated account service.
Selected website publishers enrolled for premium service include
ABC.com, HowStuffWorks, Internet Broadcasting Systems, Inc., Lycos
Europe, New York Post Online Edition, Reed Business Information,
U.S.News & World Report and others.
About Google
Google's innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a
top web property in all major global markets. Google's targeted
advertising program, which is the largest and fastest growing in the
industry, provides businesses of all sizes with measurable results,
while enhancing the overall web experience for users. Google is
headquartered in Silicon Valley with offices throughout North
America, Europe, and Asia. For more information, visit www.google.com.